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0177’ dated 2017
By translating instantly recognisable brand symbols into fragile organic matter
By selecting an instantly recognisable subject and presenting it in an unfamiliar state
Dated 1993
the coke red white brand insignia recreated in flowers hand 0177’ dated 2017The Floral Brand Icons series reconstructs familiar commercial insignia using thousands of individual flower petals, assembled as sculptural compositions and documented underwater. Petals drawn from cultivated tulips and roses are submerged in purified water, where movement, buoyancy, and air create a shifting, dreamlike visual field. By translating instantly recognisable brand symbols into fragile organic matter, the works destabilise the language of
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